When I saw Inception, the theater was selling D-Box tickets for an $8 premium (added to the ticket price).
Last week, after a test drive, I trashed the latest Hollywood gimmick, D-Box motion effects seats. To “enhance” the action or tension on the screen, the D-Box theater seat jolts, wiggles, tilts, swerves, etc. I found it to be more like the experience of dropping a quarter in a motel massage bed. With an $8 premium, that means ticket prices closing in on 20 bucks to distract the moviegoer with a few jolts and wiggles.
And, finally, Inception is a legitimately exciting movie. It doesn’t need the gimmick, which I’m sure just distracts from the cinematic experience.