The term visionary is overused, but it surely fits Canadian designer Bruce Mau, the subject of the documentary Mau.
I generally think of design as the means to make objects more pleasing and useful and attractive to consumers. But Mau observes that almost everything we experience is not natural – and therefore DESIGNED. And if designed, it can be RE-DESIGNED to be more beautiful, more sustainable, more intelligent and more humane.
Bruce Mau thinks big. He has been retained to redesign Coca-Cola. And to redesign the millennium-old pilgrimage experience of Mecca. And to redesign the nation of Guatemala.
Mau’s upbringing and his work is somewhat interesting, as is his aspirational exhibition project Massive Action. But the most compelling aspect of Mau is the exposure to how Bruce Mau THINKS. Mau essentially becomes the world’s best TED Talk.
Mau will be released in theaters this weekend.